Executive campaign summary
Start the report with the release, client, publication date, campaign/network context and a concise analytics summary so a client can understand the result before reviewing individual placements.
Complete placement link report
Keep every validated placement URL in the report appendix rather than truncating the result to a small sample. Duplicate URLs can be deduplicated while preserving source/network attribution.
Media quality intelligence
Supported reporting can include media tiers, media type, Domain Authority analysis and per-placement intelligence fields where the data exists.
Search and news visibility
Record Google Search, Google News and Bing visibility fields where available so the report distinguishes publication from discoverability.
Traffic and engagement
Supported analytics include views, unique readers, smart-link clicks, CTR, device/referrer information and daily performance trends when those measurements are available.
Geography and time
Country distribution, geographic maps and hourly heat-map information can help show where and when measurable activity occurred.
AI visibility
Where configured data is available, reports can also include AI-discovery or AI-visibility indicators as a separate intelligence layer rather than presenting them as guaranteed traffic.
White-label agency delivery
Apply agency branding to the client-facing report while keeping FirstPublisher wholesale pricing private.
Manual generation by design
Reports are generated only when an authorised user chooses to generate them. This prevents an incomplete placement set or unfinished analytics import from being automatically delivered as a “final” report.
One report across mixed distribution
If a campaign uses FirstPublisher distribution plus external newswires or direct media, the resulting placement evidence can still be consolidated into one report for the client.
One reliable report. Two branding options.
FirstPublisher and paid-plan white-label reports share the same saved evidence, complete placement links and layout. Missing metrics are clearly marked unavailable.
Illustrative samples only: names, URLs and figures below are test data, not customer results.
Platform-branded reporting
FirstPublisher branding with recorded placements, available analytics, geography and a complete placement-link table.
Open sample PDF →
Agency-branded client delivery
The same evidence and layout, with paid-plan agency identity, uploaded logos, selected brand colors and footer.
Open sample PDF →
Executive summary
Campaign context, publication date, placement totals and top-level analytics.
Complete placements
Every validated placement URL with available per-link intelligence rather than only a short sample.
Visibility intelligence
Google Search, Google News, Bing and other supported discovery fields where evidence exists.
Geography & engagement
Country, clicks, CTR, daily trend and hourly activity information when measurable.
Before you request access
Are reports generated automatically?
No. Report generation is intentionally manual so the agency decides when the placement and analytics data is ready.
Can reports include placements from outside FirstPublisher?
Yes. External distribution or direct-placement evidence can be added to the same release/campaign reporting workflow.
Can I white-label the report?
Yes. Agency report branding is designed to keep the agency-client relationship front and centre.
Ready to run PR operations in one workspace?
Request a controlled B2B account or explore the public newsroom.