Lead with a real announcement
Communicate a genuine company, product, partnership, funding, event, appointment, research, financial or other newsworthy development rather than disguising an advertisement as editorial.
Use accurate names and claims
Verify names, dates, amounts, statistics, product claims and quotations before submission.
Identify the source
The issuing organisation and appropriate media/contact information should be clear.
Write for readers and publishers
Use a clear headline, concise summary, useful dateline, readable paragraphs and relevant links; avoid keyword stuffing and unsupported superlatives.
Use media responsibly
Use relevant images you have rights to. Supported YouTube video can appear on the FirstPublisher article while provider-facing syndication may use a standard link.
Disclose the nature of the content
A press release is issuer-provided content and should not be represented as independent newsroom reporting.
Respect third-party rules
Independent networks and media destinations can apply their own technical, editorial, legal and compliance requirements.
Correct material errors
If a material factual error is discovered after publication, provide the affected URL, incorrect statement and corrected information for review.